Houston–Baylor Kickoff Time and TV Network Set for Upcoming Big 12 Matchup

The University of Houston football team now knows when its next Big 12 showdown will hit the airwaves. Officials confirmed this week that the Cougars’ matchup with Baylor will take place in Houston with an officially announced kickoff time and television network. The announcement gives fans a clearer picture of game-day plans as the city gears up for another high-profile conference contest.

Kick Time and Network Locked In

The Cougars will host Baylor at TDECU Stadium with kickoff set for a mid-afternoon start. The game will air on a national sports network, giving Houston broad exposure as the program continues its second season in the Big 12.

Because the matchup features two Texas programs with long-standing ties, interest has been building across the state. With the kickoff window now confirmed, fans can begin planning tailgates, watch parties, and travel schedules.

Why It Matters for the University of Houston

This game offers the Cougars another chance to showcase the program on a national stage. Since joining the Big 12, Houston has worked to elevate its profile and strengthen its recruiting reach. A televised matchup against Baylor helps reinforce that momentum.

The confirmed time also helps the University of Houston coordinate campus operations, parking, and security planning for what is expected to be a strong turnout.

Why Houston Fans Should Care

Fans benefit directly from the early announcement. Scheduling clarity means fewer conflicts with weekend plans and easier coordination for families, alumni, and students. Afternoon kickoffs are especially popular because they allow for full pre-game and post-game activities without running too late into the evening.

For those who cannot attend in person, a national TV slot ensures easy viewing access. The broadcast also highlights Houston’s fan environment to viewers across the country.

What’s Next

The Cougars will continue preparation as the matchup approaches. Coaches will refine the game plan, players will intensify practice sessions, and the athletics department will finalize event logistics. More details such as ticket availability and game-day promotions are expected soon.

As the program pushes deeper into conference play, each game carries increasing significance. A strong home performance against Baylor could boost momentum and help shape the remainder of Houston’s season.

This article is a summary of reporting by BVM Sports. Read the full story here.