Houston vs. Baylor Kickoff Time and TV Broadcast Announced for Key Big 12 Matchup

The University of Houston has its schedule set for one of the season’s most anticipated college football matchups. The Cougars’ upcoming game against Baylor now has an official kickoff time and television broadcast, giving fans across Houston a clear window for planning their game day.

The Big 12 announced that Houston will host Baylor at TDECU Stadium with a mid-afternoon kickoff. The game will air on a national sports network, allowing viewers across the region and country to tune in. The confirmed schedule marks another featured TV slot for the Cougars as they continue navigating their second season in the Big 12.

What Houston Fans Should Know

This meeting between the Cougars and Bears adds extra energy to Houston’s home slate. Because the game falls late in the season, it carries weight for conference standings and bowl eligibility. The confirmed TV broadcast also signals continued national interest in Houston’s transition into one of college football’s most competitive conferences.

For many fans, the mid-afternoon start time offers a balance that avoids early morning commutes and late-night returns. It also helps boost attendance, since families and alumni can more easily schedule around an afternoon game at TDECU Stadium.

Why It Matters for the University of Houston

The Cougars are still building their identity in the Big 12, and prominent TV exposure helps raise the program’s profile. Additionally, hosting another recognized Texas program strengthens regional rivalries that energize both recruiting and fan engagement.

Each televised home game brings added attention to the campus, athletics facilities, and student experience. As the school continues to grow its presence on the national stage, these matchups offer opportunities far beyond the scoreboard.

Why It Matters for Cougars Fans

Fans benefit directly from the added visibility and scheduling clarity. Because the game will be aired on a major network, supporters who cannot attend in person still have reliable access to the full broadcast. The afternoon kickoff also creates a more flexible game-day experience for tailgaters and on-campus events.

• More time for pre-game festivities
• Easier travel options for families and alumni
• National TV spotlight on Houston athletes

What’s Next

Houston will continue its Big 12 schedule with a series of crucial matchups that shape its postseason outlook. As the season enters its final stretch, every game becomes more important. More broadcast updates are expected in the coming weeks as conferences finalize their late-season programming schedule.

This article is a summary of reporting by University of Houston Athletics. Read the full story here.