Houston Rockets Fans Get New Streaming Option as Teams Launch Direct-to-Consumer App

Houston Rockets fans now have a new way to follow the team, as the Rockets and Astros jointly launched a direct-to-consumer streaming app designed to reach viewers who no longer rely on cable. The move gives fans across Houston easier access to local broadcasts and marks a major shift in how both franchises plan to deliver live games.

A New Streaming Option for Houston Sports Fans

The new platform, which debuted this week, offers live game broadcasts, team content, and on-demand features previously tied to traditional TV providers. It aims to serve the growing number of households that have cut the cord yet still want reliable access to local sports. For many Rockets fans, this fills a long-standing gap in the market.

Team officials say the decision reflects changing viewer habits. Fans want flexible options, and the app gives them a straightforward way to watch games whether at home, on the go, or outside the Houston area. Although full pricing details and package choices vary, the subscription model mirrors similar offerings in other major markets.

How the App Works

Subscribers can stream games on mobile devices, smart TVs, and tablets. The service includes both live broadcasts and additional team programming. Because many traditional regional sports networks have struggled in recent years, this direct model offers more stability for fans who want consistent access.

The launch also represents an effort to simplify access. Instead of requiring a cable login, the new app stands alone. It uses a monthly subscription structure and offers free trials for early users. As more viewers shift to digital platforms, the Rockets and Astros expect significant uptake.

Why It Matters for the Houston Rockets

This move signals a clear shift in how Rockets fans will follow their team. The franchise has faced years of broadcast uncertainty due to changes in network ownership and distribution. With this new app, fans finally have a dependable option that does not require cable or satellite service.

The service may also help deepen engagement among younger fans who consume sports primarily online. As the Rockets continue rebuilding and developing young talent, accessible streaming becomes even more important for keeping supporters connected to the team.

What’s Next

Officials expect the platform to evolve with new features, including expanded team-produced content and upgrades to user experience. Over time, both teams may add behind-the-scenes footage, podcasts, or exclusive interviews to strengthen the subscription’s value.

For now, the launch marks a major step forward for local sports broadcasting. If adoption is strong, other teams and markets may follow the same model. Fans across Houston will likely see more digital access options in the coming seasons.

This article is a summary of reporting by Axios. Read the full story here.