Houston Elevates Jordana Price to Volleyball Associate Head Coach

The University of Houston has made a major move in its volleyball program, promoting longtime assistant Jordana Price to Associate Head Coach. The announcement marks a high-energy moment for the Coogs as they continue to build a competitive identity within the Big 12. For fans in Houston, this signals clear investment in a rising athletic program determined to elevate its national profile.

Price has been a steady force within the program. Her leadership, recruiting impact, and player-development successes have helped Houston become increasingly competitive in one of the toughest volleyball conferences in the country. The promotion recognizes her influence and positions the Coogs for continued momentum heading into the new season.

Why the Promotion Matters

This move brings stability and continuity to a program aiming to take the next step. Price has played a key role in shaping Houston's fast, physical style of play and establishing a culture that attracts elite talent. Her promotion also strengthens the coaching staff at a time when competition across collegiate volleyball continues to intensify.

Recruiting is especially important in this era of transfer portals and expanded conference play. Price has proven to be a strong evaluator of talent, helping bring in athletes who fit both the culture and long-term vision of Houston Volleyball. Her new role allows her to have an even greater impact on program strategy and player development.

What’s Next for Houston Volleyball

With Price now elevated to Associate Head Coach, Houston enters the next phase of its Big 12 journey with renewed confidence. Fans can expect continued emphasis on player growth, fast-paced offense, and disciplined team play. The Coogs will look to climb further in conference standings and continue building a program that resonates not only on campus but also with the broader Houston sports community.

As excitement builds for the upcoming season, the University of Houston’s commitment to investing in its programs remains clear. Price’s promotion is more than a title change—it’s a testament to the growing ambition of Cougar Athletics.

This article is a summary of reporting by University of Houston Athletics. Read the full story here.