Houston Elevates Cory Houston to Director of Olympic Sports Performance

The University of Houston has made a major move to strengthen its athletics performance department, promoting Cory Houston to Director of Olympic Sports Performance. The announcement marks a strategic step as the Cougars continue to expand their national profile in the Big 12 Conference.

Houston, a respected figure within the program, has spent years guiding student-athletes across several sports. His new role will broaden his leadership responsibilities and give him oversight of performance development for all Olympic sports at the university.

Why the Promotion Matters

This move signals a strong commitment to the overall success of Houston’s Olympic sport teams. As the Cougars continue building momentum across all programs, strengthening performance infrastructure is essential.

Houston is known for his athlete-first approach, combining science-driven training with a strong focus on building team culture. His work has already helped elevate teams across the department, and the expanded role will allow him to further unify performance strategies across sports.

With Houston stepping into this position, the university reinforces its goal of providing athletes with top-tier resources—on par with any program in the country.

What’s Next for Houston and the Coogs

Expect more integrated performance systems, expanded athlete monitoring, and a continued emphasis on holistic development. Houston will also be working closely with coaches across the board to ensure training programs match competitive demands.

The move arrives at a pivotal time for the program as Houston continues its rise within the Big 12. With elevated competition comes the need for elite-level performance systems—something Houston is now positioned to lead.

This article is a summary of reporting by University of Houston Athletics. Read the full story here.