Shiner Debuts Non-Alcoholic Version of Its Flagship Beer for Houston Fans

Shiner, one of Texas’ most beloved breweries, is rolling out a new way to enjoy its classic taste — this time without the alcohol. The brewery has introduced Shiner Non-Alcoholic, a fresh take on its flagship beer designed for drinkers who want the same familiar flavor with a lighter twist. The release is already making waves in and around Houston, where the brand has long held a loyal following.

This new brew aims to capture everything fans love about Shiner Bock, from its smooth profile to its toasted malt notes, but with less than 0.5% ABV. The goal is simple: make room for more people at the table, whether they're skipping alcohol, cutting back, or just looking for a midday option that won’t slow them down.

Why Shiner's New Release Matters

Demand for non-alcoholic beverages is rising across Texas, especially in major metros like Houston where the craft beer scene has grown rapidly. Many drinkers want balance — enjoying the culture and taste of beer without always committing to something full-strength. Shiner’s move into the NA category signals just how much the landscape is changing.

For Houstonites, it also opens the door to more inclusive gatherings. From backyard barbecues to brewery crawls, a non-alcoholic option helps everyone feel part of the experience. Shiner’s decision to use traditional brewing methods, rather than flavor extracts, also makes this release stand out. The brewery says its technique keeps the beer authentic while maintaining the depth and aroma fans expect.

Where to Find It in Houston

Shiner Non-Alcoholic is set to hit stores across the state, including major Houston retailers that already carry the brand's full lineup. Beer lovers can expect six-packs, singles, and on-tap options at participating bars and restaurants. With Houston’s vibrant food and drink scene, the city is likely to be one of the brewery’s biggest markets for the new product.

Local bottle shops, grocery stores, and specialty beverage markets are expected to stock the new zero-proof beer as part of their expanding non-alcoholic offerings. Given how quickly NA beverages have taken off in the city, residents will likely see Shiner’s latest label on shelves soon.

What’s Next

As more breweries explore non-alcoholic versions of their core offerings, Shiner’s release may be one of several new zero-alcohol products headed to Houston. If this debut gains traction, the brewery could expand its non-alcoholic selection — something drinkers interested in variety will be watching closely.

For now, Houston beer fans can celebrate a classic returning in a new form, offering the same Texas roots and taste with a lighter finish.

This article is a summary of reporting by Houston Public Media. Read the full story here.