Sandbox VR to Launch First Houston Location at CityCentre

Sandbox VR, one of the fastest‑growing players in virtual reality entertainment, is preparing to debut its first location in Houston at CityCentre. The new venue will deliver a lineup of 10 immersive VR experiences designed to merge high‑end technology with group‑based storytelling.

The company has steadily expanded across major U.S. markets and selected CityCentre for its strong foot traffic, mixed‑use environment, and appeal to families, young professionals, and corporate groups. The upcoming Houston venue will feature full‑body motion capture technology and room‑scale VR environments that allow groups to move, interact, and collaborate inside cinematic digital worlds.

What Guests Can Expect

Sandbox VR’s Houston location will offer 10 experiences across genres. Popular titles include sci‑fi adventures, fantasy quests, and competitive team‑based simulations. Guests wear advanced VR gear that captures body movements, enabling natural interaction and immersive gameplay.

Many experiences are built for groups of four to six players, a format that has helped the company attract friends, families, and team‑building outings in other cities. The CityCentre venue will also include social lounge areas, making it a fit for celebrations and corporate events.

Why It Matters

The addition of Sandbox VR enhances Houston’s growing entertainment economy. CityCentre has seen steady demand for experiential attractions, and the arrival of a tech‑driven concept aligns with consumer interest in interactive and immersive leisure options.

For Houston’s business community, the expansion also signals continued investment by national entertainment brands into the region. Sandbox VR’s presence is expected to draw new visitors to CityCentre and strengthen the district’s mix of dining, retail, and entertainment offerings.

This article is a summary of reporting by The Business Journals. Read the full story here.