Oakberry to Bring Dozens of New Açaí Bowl Shops to Houston Under Major Texas Expansion

Oakberry, a fast-growing global açaí brand, is preparing a large Texas expansion that includes a significant number of new stores in Houston. The company signed a development deal that will add nearly 100 locations statewide, marking one of its biggest U.S. pushes to date. Houston will be a core market as demand grows for convenient, health-forward food options.

Large Franchise Deal Targets Houston’s Health-Focused Diners

The Brazil-based chain announced the multiyear agreement with a regional franchise group that will open stores across major Texas metros. While the company has not released exact addresses, leaders confirmed that Houston will receive a sizable share of the new shops. The new stores will be spread across high-traffic neighborhoods, retail corridors, and mixed-use districts.

Oakberry specializes in customizable açaí bowls and smoothies built around quick service. Because the concept relies on a small footprint and simple operations, franchisees can open locations in both traditional storefronts and nontraditional sites such as airports, gyms, and college campuses. The company expects the Houston market to fit that model well due to its large commuter base and growing interest in nutrient-dense foods.

The development deal follows strong nationwide sales growth and increasing brand visibility. Oakberry leaders said that Texas has become one of their most requested markets, especially among consumers seeking healthier, grab-and-go meals.

Why It Matters for Houston

The expansion brings new business activity to a region that continues to attract fast-casual brands. As more residents prioritize fresh and functional foods, Oakberry’s arrival adds another option to Houston’s competitive health-food scene.

• It creates new retail and food-service jobs across multiple neighborhoods.
• It offers additional tenant activity for Houston landlords seeking traffic-driving concepts.
• It signals rising investor confidence in the fast-casual wellness category.

Houston’s diverse population and steady population growth make it a natural fit for emerging food brands aiming to scale quickly. Because Oakberry stores require modest capital investment, the chain may appeal to local entrepreneurs looking to enter the franchising market.

What’s Next for Oakberry in Houston

Franchise partners plan to begin opening Texas locations throughout 2025, with several Houston sites expected early in the rollout. Additional locations will follow over the next few years as the group identifies suitable retail spaces.

Residents can expect to see openings in areas with strong daytime activity, including business districts, suburban retail centers, and near fitness-focused communities. More details should become available once leases are finalized.

With nearly 100 new stores planned statewide, Oakberry’s Texas footprint could soon become one of its largest in the U.S. market.

This article is a summary of reporting by The Business Journals. Read the full story here.