Texans Exec James Liipfert Draws GM Interest as Falcons Begin Search

Houston Texans fans may want to keep a close eye on the NFL's front-office carousel. Reports indicate that Texans executive James Liipfert is emerging as a leading candidate in the Atlanta Falcons’ search for a new general manager. His role in shaping Houston’s roster — especially the drafting of C.J. Stroud and Will Anderson Jr. — has pushed his name to the top of several league discussions.

Liipfert currently serves as the Texans’ director of college scouting and has become a trusted evaluator inside the organization. His influence was felt immediately after his arrival, helping Houston land its two franchise cornerstones in the 2023 draft. Those picks changed the trajectory of the franchise, and now other teams want to borrow some of that magic.

Why Liipfert’s Rise Matters to Houston

The Texans are in the middle of a major competitive upswing, and strong front-office leadership is a key reason. Losing Liipfert would sting, especially as Houston gears up for another crucial offseason. His scouting approach, which blends analytics with boots-on-the-ground evaluations, has helped reshape the team’s identity.

The Falcons’ interest also highlights something Houston fans have long hoped to see: national recognition for the Texans as a model franchise in the making. When your executives draw attention, it usually means your organization is doing something right.

What’s Next

Atlanta is expected to move quickly with interviews, and Liipfert is reportedly among their preferred candidates. Whether he leaves or stays, his name will remain part of GM conversations across the league.

For the Texans, this moment underscores the importance of stability. As long as the team keeps building and winning, expect more of their personnel to land in the NFL spotlight.

This article is a summary of reporting by NFL Analysis Network. Read the full story here.