Phoenix Suns Veteran Joins Houston Dynamo Front Office as New CMO

The Houston Dynamo are adding major firepower to their front office, bringing in longtime Phoenix Suns executive Mark Martinez as the club’s new Chief Marketing Officer. The move signals a fresh push to elevate the Dynamo brand in Houston and across Major League Soccer.

Martinez spent more than a decade shaping the Suns’ marketing identity, fan engagement model, and overall brand strategy. Now he’s making the jump to MLS, where the Dynamo continue evolving both on and off the field.

A New Era of Dynamo Marketing

Martinez will oversee brand storytelling, community strategy, digital presence, and promotional campaigns. His role also includes deepening the connection between the Dynamo, Houston Dash, and the broader sports community in Houston. With the Dynamo enjoying a competitive run in MLS and renewed energy from fans, the timing puts him in a strong position to influence growth.

The hire is a clear signal that Dynamo ownership aims to strengthen visibility, boost attendance, and sharpen the club’s identity in an increasingly competitive entertainment landscape. Martinez’s NBA experience offers a unique blend of big-market energy and modern fan engagement tactics.

Why It Matters

Houston continues to grow as a major sports city, and the Dynamo are working to secure their place at the center of that momentum. A strong marketing leader can drive new partnerships, expand the fanbase, and create experiences that resonate across the Bayou City. For supporters, this could mean more community events, innovative matchday experiences, and a stronger brand presence.

In short, it’s not just a hiring announcement — it’s a strategic move that could shape the Dynamo’s long-term cultural and commercial footprint.

This article is a summary of reporting by The Business Journals. Read the full story here.